For consulting and advisory practices

Walk in knowing.
Not guessing.

Your clients have an AI readiness problem they cannot diagnose themselves. NORTH maps it before your first meeting. Dimension scores. Leadership archetypes. Execution blockers. The constraint map becomes the first page of your proposal. Not the last.

Equip your advisory practiceSee how it works

No commitment. 15-minute conversation.

77%
of AI projects stall before production deployment
IBM Institute, 2023
8%
of employees report GenAI is already transforming their organisation
Deloitte, Q4 2025
#1
cause of stalled AI initiatives is leadership misalignment — not technology
PwC AI Survey, 2024
The status quo
You're pitching clients who don't know what they need yet.
You're selling uphill. The prospect knows they need AI capability. They do not know what is blocking them. You are pitching a solution to a problem neither of you can fully see. So the pitch is generic. Because it has to be.
The diagnostic takes weeks. Stakeholder interviews. Readiness workshops. A synthesis document that arrives after your competitor has already submitted. The discovery process is your most expensive asset and your biggest liability.
Proposals are contested because they weren't built from client language. When the SOW comes from your framework rather than their diagnosis, every line is negotiated. The engagement starts with friction. Not alignment.
A better way
The discovery conversation
starts before you walk in.

NORTH is a 12-scenario organisational readiness diagnostic. Your prospect completes it before your first meeting. You receive dimension scores, leadership archetypes, and a constraint map — in their words, from their choices. The meeting is a confirmation. Not a discovery.

What NORTH delivers
Three things that change the sales dynamic.
01
The readiness profile, before the first meeting.

Your prospect completes NORTH in under 25 minutes. You receive direction readiness scores, governance alignment, and the specific blockers surfaced by their scenario choices. Before you have said a word.

02
Their words. Your SOW.

NORTH surfaces the three to five execution constraints most likely to stall the engagement. These are scenario-derived signals from how your client's leadership actually responds to AI decisions. The constraint map becomes your proposal's foundation. Contested lines become confirmed ones.

03
A view across your entire client base.

Every client your team sends through NORTH contributes to a practice-level readiness picture. Identify which sectors are most ready. Refine your qualifying criteria. Build a methodology grounded in data from your own engagements.

What's included
The intelligence layer your practice has been missing.
White-labelled NORTH diagnostic

Delivered under your practice identity, configurable to your client engagement model. SIGNAL, NORTH Strategic, and NORTH Build. All co-branded.

Strategist Brief — AI-generated

Once your client's leadership and technical teams complete their diagnostics, a Strategist Brief is generated from the combined picture. Five sections. Executive-ready. Yours to walk into the room with.

Coalition Map + Tension Map

The team views that individual diagnostics cannot produce. Where the leadership team reads the organisation differently. And what will stop the technical team before it stops the build.

30-Day Sprint Plan

Born from the Strategist Brief. A sequenced, owner-attributed plan for the first 30 days — generated from the data, refined with the client in the room. Your first proposal, already drafted.

The process
Three steps. The sales cycle shortens itself.
01 — APPLY
Tell us about your practice.

Your typical client profile and engagement model. We confirm fit and configure your white-labelled access.

02 — DELIVER
Send NORTH to your prospects.

Before an engagement begins, they complete it in under 25 minutes. No facilitation required on your end.

03 — WALK IN
The room changes when you arrive already knowing.

You receive the readiness profile and constraint map before your first meeting. The discovery is done. Before you speak.

Ready to move

The discovery conversation
starts before you walk in.

Let it.

Equip your advisory practice

No commitment. 15-minute conversation.