Before · 12 min
SIGNAL
Who decides?
Every participant completes SIGNAL before they arrive. 12 scenarios. 4 chapters. One archetype credential — co-branded with your identity.
Most events hand out a certificate. Yours will hand out a structured pre-mortem: the programme-killing risks the table has named, the Coalition Map, and a 30-day sprint plan. You are not adding a feature. You are replacing the part nobody can defend — the unstructured breakout — with the deliverable the format has been missing.
The current shape: lecture, lecture, workshop, unstructured breakout, lecture, close. The breakout is the part nobody can defend. People leave with a tote bag and a LinkedIn post.
You are replacing the breakout with a pre-mortem. SIGNAL is pre-work. The table runs Strategic and Build live, in the room, in 90 minutes. Everyone leaves with a Credential. The table leaves with a Coalition Map, a ranked risk card, and a Brief. The host puts their logo on every one of them.
That is not a breakout. That is the failure the programme needed to see before it began.
Pre-event SIGNAL → in-room Strategic+Build → post-event Brief. Every table leaves with the programme-killing risks they named and the Coalition Map that shows why.
One event. 200 attendees. 30 tables. 200 Credentials and 30 pre-mortem risk cards in circulation. In one afternoon.
Individual seats and corporate seats at the same event. Solo attendees get a curated Strategic pre-mortem. Corporate trios get their actual org coalition.
Who decides?
Every participant completes SIGNAL before they arrive. 12 scenarios. 4 chapters. One archetype credential — co-branded with your identity.
What will kill it?
The table runs a structured pre-mortem live, in the room. Real colleagues. Real tensions. Real coalition. They name the programme-killing risks before any budget is spent.
What moves this week?
Within 24 hours, every corporate table receives their Strategist Brief: coalition map, tension map, top risks, intervention sequence, and 30-day sprint plan.
One per participant. Co-branded. Shareable. Permanent.
One per table. Real colleagues. Real tensions. Real alignment.
One per corporate table. Intervention sequence + 30-day sprint plan.
Curated table assignment based on their SIGNAL archetype. A full Strategic experience. Real tablemates. Real tension. Real coalition map. They leave with their Credential and a coalition they did not expect.
Their actual org. CEO, CFO, CTO. At the same table. The Strategic diagnostic surfaces their real coalition. The Brief goes back to their board. Not a simulation. Their leadership team, diagnosed.
Every Credential carries your identity. Every Brief carries your identity. Every Coalition Map carries your identity. The deliverable is yours. The differentiation is permanent.
Every participant's Credential carries your logo, your colours, your framing. Not a co-brand. A native brand.
Anonymised dimension scores across all participants. Use it to design next year's programme, prove ROI to sponsors, or pitch the follow-on.
One Coalition Map and ranked pre-mortem risk card per table. Corporate tables get their actual org profile. Curated tables get their mixed-archetype dynamic.
Corporate tables receive a Strategist Brief within 24 hours: situation, leadership picture, top risks, intervention sequence, 30-day sprint plan.
Debrief guide. Archetype reference. Session framework for running the in-room Strategic and Build modules.
Full partner dashboard. Session management. API keys. Webhooks. Rescore tracking. Aggregate insights across your cohort.
The Coach Kit gives you a 90-minute run sheet, a debrief script for SIGNAL, Strategic and Build, and a white-label Brief template. Download it, run a practice session, and see how the format lands before you apply.
Most don't. This one will.
No commitment. 15-minute conversation.