SIGNAL is a twelve-minute leadership simulation for every leader in the room. Not a personality test. A decision instrument. It places each person in the moments that destroy or save AI programmes — the vendor choice, the governance gap, the public commitment, the failure — and reveals the pattern the room will have to manage. Every leader receives an archetype, a board brief, and one honest statement about the shadow most likely to break their programme. One leader sees a mirror. Three leaders see the fault line.
The Coalition Map revealed a unanimous Data-lens dominance — the blind spot that had stalled three prior programmes on the human dimension. When the pattern is visible before the work begins, the fourth programme does not repeat the mistake.
Your CRO discovers an AI model has been producing biased risk scores for six weeks. The board meets in 48 hours.
A business unit deploys an unvetted model to production. The CTO wants it halted. The CEO wants the revenue number.
The regulator announces a new AI disclosure requirement. Your compliance team says six months. Your competitor says six weeks.
The CEO wants to announce 'AI-first' before the organisation is ready. You are the only person in the room who thinks it is too soon.
Archetypes are not labels. They are the decision patterns the diagnostic surfaces under pressure. When the whole leadership team completes SIGNAL, the combined pattern becomes a map of who will accelerate, who will brake, and what the room is not yet discussing.
SIGNAL scores every choice across five dimensions — Risk, Velocity, Leadership, Accountability, Governance — and maps the pattern to one of eight archetypes. The model is deterministic and explainable. The archetype is derived from what you did, not from a type you chose.
There is no black-box scoring and no horoscope effect. Every line of the credential traces back to a decision you made under pressure.
There is something almost uncomfortable about seeing the room this clearly. That is the point.
SIGNAL includes a light pre-mortem: one screen asks which risk tied to your weakest dimension is most likely to kill the programme. That answer carries into NORTH Strategic, where the full team pre-mortem ranks the programme-killing risks the room has not yet named out loud. The individual reading is honest. The team pattern is decisive.
SIGNAL is the entry point. The full NORTH practice moves from individual signal to team map to shipped capability. Each step produces an outcome you can act on.
Your archetype, dimension readings, and the shadow most likely to break your programme. Pattern, not score.
The team-level Coalition Map and Strategist Brief: the initiative closest to succeeding in 30 days and the sprint plan to reach it.
The working capability shipped — custom LLM applications, workflow integrations, data foundations, governance controls, and pilot-to-production pipelines.
Your SIGNAL archetype becomes the first input. The Coalition Map becomes your alignment input. The pre-mortem risks become your risk register. The sprint plan becomes your quarterly objective.
The model does not replace judgement — it makes the conversation your leadership team needs to have precise enough to act on.
Twelve minutes per leader. Not a test. An instrument. One honest reading of the shadow pattern that will shape — or break — your AI programme.